Hip Hop Clothing

In recent years the fashion trend of hip-hop clothing is of an underground street culture into the mainstream fashion world has become. Urban clothes are now proudly shown at the top fashion shows in Milan, Italy, Paris and New York. Just years so blatantly obvious and urban clothing ten would have never seen the light of day on these shows, but now they are proudly displayed. So what is this trend and consumers are the driving force of growth in the fashionNiche?

The answer can be found in the view of the history of hip-hop itself and it's evolution into the mainstream of music and fashion culture. Hip hop went from being the music of a few skateboarders and lyricists to corner the predominant musical culture of today's young generation. As more people listen to hip hop and urban music, the fashion styles and dress of these young people were starting to reflect the music and artists they hear. While mostdo not remember now, the first trend have been adopted from the urban music of Adidas shoes, which were originally made popular by the hip hop legends Run DMC. After that came the bling bling jewelry and the baggy pants, hats, and was followed backwards through the major chains.

The trend line was further moved forward when the famous rapper LL Cool J signed on to promote the FUBU clothing. FUBU stood for "for us by us" and the first urban clothing line was to hit the mainstream around theWorld. After FUBU came Phat Farm, which was launched a trendy line of Def Jam president Russell Simmons to life - a hip-hop mogul himself. This line was incredibly successful and enjoyed the support and patronage of several high profile rappers. After these lines gained steam and saw success, many rappers started catching up with the idea that they could start their own lines of gear and started to do this. Jay-Z came with Rocawear, a tremendously successful line, which he eventually sold for more than onehundred million dollars. Other rappers followed, although not all were so successful. 50 Cent's G Unit Clothing Line introduced to much applause, and even with Reebok on a top selling shoe line as a partner.

Over the years, many smaller urban clothing lines have developed unique and jumping up. Meanwhile, there are literally hundreds of lines of hip-hop clothes as in the latest Magic Fashion Show in Las Vegas shows. There are many artistic currents, such as T-shirtsHand painted pictures and drawings, lines by and for women, hats and even hip hop jewelry, bling bling the styles of hip-hop artists taken mimics.

Overall, the hip-hop styles have evolved since the introduction of the first urban gear brand. They are today as a way into the mainstream of the clothing and fashion and are also breaking new ground with creativity and design. Hip hop clothing is here to stay and now has a foothold in the fashion industry as a whole requires.

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