Photokina 2010 - shows how to adapt to digital photography Reality

photography industry is now changing and evolving much faster than we ever understand, is still with modern technology as the only tool of its rebirth. In the digital age has given us much to be thankful for: diversified global communications revolution, the methods of data storage, a score of artistic tools and more.

But with so many things on the Internet, has little value placed on-line activities, namely, traditional photographyFairs. Begin to fall back, losing the exposure and revenue - some people prefer to go to the Internet as a photography specialist. This trend can and should be to achieve greater performance and are obsolete with the fast-growing sector of the online industry manipulated.

The Photokina 2010 in Cologne has shown that, exploiting the strengths and advantages that an online event of this scale is - as compared to online resources, entertainment andon - enthusiasm can re-injected in photos online. How can this happen? The means are simple and the action is more than possible - should be done only rational - as Photokina show.

As one of the photo shows the most important sector, but noted the loss of public attention and loss of revenue to an intimidating € 10 million per year. It has a lot of courage for takingwhat the organizers of Photokina, do not try the online world, building a solid web presence in a saturated market share, have no time or money to compete with niche blogs and photo post web sites. The only winning strategy was to increase the potential performance and offline presence.

The reason for this step is simple: There are things that you can not do on the Internet. stimuli of real life to educate themselves through exercise, activeParticipation and communication with many professional photographers turned out to be a great motivator. Photokina is synchronized with several other shows, including the photo. Cologne festival and a series of important photographic events. The area around Cologne and the city itself is therefore a haven for amateur and professional photographers did. You can refine their skills in shooting landscapes, nudes, architecture, portraits, paintings, and more light. It 'alsoActivities and underwater antenna is connected.

Through the simple but very focused and rational steps Photokina 2010, industry has regained the attention of photographers and has recently stated there are a lot it is very likely that such bold and dramatic and innovative changes to the photo exhibition is a source of inspiration for others to be. Maybe we can finally see a new dawn of off-Photography!

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